Carlson Knives: CAMPING NEWS | Sleeping Beauties Launch New Kickstarter Campaign To Make Camping Beautiful

We’re big fans of the beautiful sleeping bags made by Sleeping Beauties, and today we’re delighted to tell you about their brand new Kickstarter campaign to make camping beautiful with a new expanded range. Read on to find out more.

It’s been just over a year since Sleeping Beauties Ltd first started trading in the UK with their range of beautifully printed, 100% cotton single and double sleeping bags. Discovering a gap in the market, fashion designer Founder and Director, Leah Nicholls, has re-vamped the humble sleeping bag into something more desirable, luxurious and long-lasting.

With a wide range of camping gear on offer, the sleeping bag can often be an overlooked item, an afterthought with functionality usually being number one in importance. “My experience as a fashion designer has taught me that consumers want expression for personal taste. Why accept average when you can have creative and original?”

Expanding the collection

With the success of the first range, Leah is looking for financial help to improve upon and add to the collection to cater for her expanding customer base. “While I originally focussed on the ‘young female festival-goer’, my target customer has expanded to include couples, campervan owners, students, mums buying for their kids’ sleepovers and outdoorsy men and women of all ages.” With this in mind, Leah is brimming with new ideas for a more inclusive-feeling brand.

“I ran a Kickstarter in November 2016, at concept stage which unfortunately didn’t reach its target. Since then I’ve got fantastic feedback from customers and clients across the UK and beyond. The sleeping bags are available to buy through my website and on Amazon where I’ve racked up considerable sales and really proved there’s demand for this unique product.”

Staycations are more popular than ever

The glamping market continues to expand with more UK staycations being favoured over the expense of travelling abroad, as well as a considerable rise in glamping weddings and other celebrations. Throws, scatter cushions, personalised embroidered eye masks and hand-painted camping mugs are on the agenda for Sleeping Beauties’ new collection, as well as two new sleeping bag designs that are more ‘homeware’ friendly.

Exclusive New Designs Now On Kickstarter

Those who participate and pledge towards the Kickstarter will have their pick of a single sleeping bag from the first range and have the opportunity to be one of the first people to own the new designs, and/or the camping mugs…all at a special price.

With Sleeping Beauties you get to experience the great outdoors without sacrificing style or luxury.

Check out the Sleeping Beauties Kickstarter here.

Sleeping Beauties funky sleeping bags